We're hiring!
Sales and Marketing Manager
About Above Below
Above Below is a small company with a single focus on adventures over land and water. We call it cross country swimming. To make these adventures possible we invented RuckRaft - a simple two piece kit to transform any rucksack into a raft you can tow while swimming.
In December 2021 we successfully concluded a round of crowdfunding to enable us to expand and do things properly. In 2022 we focussed on getting our new, small range of products (kit, events, routes) set up, evolved and tested our marketing. But we learned we need more power in our marketing function for 2023.
About the role:
Working with MD, team and small network of contractors and agencies, we need someone to drive the sales, marketing and pace of our business in 2023 and beyond. We want someone hungry to get things done, make a mark and help Above Below succeed.
Day to day, this will involve:
We have a simple year plan with key moments around which we need to coordinate efforts and campaigns. You’re in charge.
A key part of growth for us is getting out there to form partnerships with other places, clubs, networks and organisations. We need to find our friends and partners who can work on reciprocal deals to help cross country swimming grow.
Working with the founders - originate, manage and execute existing and new partnerships with other brands, organisations to amplify our reach and impact in events, routes and kit.
Organise and oversee digital marketing. We have a detailed digital marketing plan structured around our owned / earned and paid channels. You will organise, analyse and oversee the generation of effective content working with creative director, business manager and contractors (PR, paid social media, design)
Understanding our audiences - we have three target audiences (Tired Triathletes, Young Adventurers and Dryrobe Dippers Who Do more). We know this is roughly right but we don’t engage or ask their opinion’s enough. We need to do more.
Working with founders to identify new audiences, channels and execute effective campaigns for our events / routes / kit.
Retail - in 2023 we want to have one or two retail opportunities in place for Q3 2023. A place or two where people can see, touch and feel what our brand and product is all about.
We also want to look at our next round of funding. This may involve CrowdCube Round 2, a Kickstarter fundraising campaign for product innovation in 2023 - where we build a new version of the RuckRaft (our super light option), the next generation body warmer and ultimate outdoor swim hat.
Requirements - what we think we need.
A natural marketeer. This is rarer than you think. Do you really love understanding audiences, what makes them tick and then what makes them take action
A drive for organisation and execution - you get things done with flare and on time.
Experience in the outdoor and/or retail market would help to shortcut the challenges we face in doing everything for the first time.
Ambition and passion to develop and potentially own part of a business like Above Below.
Ability to get things done, at pace and with energy and enthusiasm.
Digital marketing strategy experience (preferably with a focus on ecommerce and product sales).
Ways of working
The current team all work remotely between London and the Kent coast and we are willing to consider both full time or part time for the right mix of skills.
Application
Please send us your CV with a covering letter on why you think you can help us do all the above with dedication and style to hello@abovebelow.sc
Please see our website and social channels for more information: